In an analysis we did of recovered donors for 14 small to medium sized non-profits in all sectors of the industry, we found that the median annual retention rate after they returned was in fact much better than the median retention rate of new donors and multi-year donors.

Whether a donor’s first gift came online, via direct mail, through peer solicitation, or at an event, these tried-and-true recommendations can make a powerful impact on your organization’s donor retention.

How do you ask your new donor for a second gift without undermining the sincerity of your thank you? And, when is the best time to ask your donors to give again?