Fundraising Blog
Design Fundraising Envelopes that Keep Your Fundraising Letters Out of the Recycling Bin
Imagine this—your donor checks the mail, and tosses the envelope containing your appeal letter into the recycle bin, unopened. How do you ensure your appeal letter doesn’t get tossed?
Does including a business reply or pre-stamped envelope in your appeal letter improve direct mail fundraising results?
A question sometimes asked by fundraisers is, “Should we provide the donor with a business reply envelope so they don’t have to put a stamp on the reply envelope?”
It’s Time to Lose Your Old Remit Envelope: Static vs. Variable Ask String
It's time to lose your old remit envelope with a static ask string in your direct mail fundraising. Instead, you should use a variable donation response card with a variable ask string.