Test Ground

Five-Year Donor & Revenue Forecast

Adjust your program's current numbers and retention assumptions below to see how your donor file and revenue could potentially grow over the next five years using our best practices.

Reset to Defaults

Your Program Today

Annual Mailing Volume 4,220

For reference only.

New Donors Last Year 18

First-Time Donors Renewed Last Year 0

Multi-Year Donors Renewed Last Year 0

Donors Lapsed 1–5 Years 0

Donors who gave in the past but not this year — this is the pool your recovery rate applies to.

Average Donor Value Last Year ($) $168

Retention & Growth Assumptions

New Donor Growth Rate 0%

Year-over-year change in the number of new donors you bring in, from all sources combined.

First-Year Donor Renewal Rate 25%

% of last year's first-time donors who give again this year.

Multi-Year Donor Renewal Rate 55%

% of repeat donors who renew each year once retained 2+ years.

Recovery Rate (Donors Lapsed 1–5 Years) 0%

% of lapsed donors you win back in the first forecast year. (Later years use a declining recovery curve based on years-since-last-gift.)

Average Gift Growth Rate 15%

Annual growth in the average gift size.

5-Year Forecast

Donors Added

—

Donor Growth

—

Revenue Added

—

Revenue Growth

—

Total Donors Total Dollars

Year	Total Donors	Donor Growth	Avg Gift	Total Dollars	$ Growth

Model based on Five Maples' Annual Fund Forecasting methodology: new donor growth, first-year renewal, multi-year renewal, and lapsed-donor recovery compound independently each year to produce total donor count and total revenue.

This calculator is provided for illustrative and educational purposes only. Results are based on the assumptions you enter and do not constitute a guarantee, projection, or promise of future performance. Past fundraising results are not indicative of future results, and actual outcomes will vary based on factors specific to your organization, donor base, and program execution. Five Maples and Creative Imaging Group make no warranty, express or implied, as to the accuracy or applicability of these results and accept no liability for decisions made based on this tool.