We're willing to bet that if you look at the distribution of your organization’s last annual fund gifts, you’ll find that by far the most common gift amounts are $25, $50, and $100

Anchoring is why nonprofit direct mail fundraising experts advise asking for a specific amount based on each individual’s history of giving and capacity. Anchors have a priming effect.

You might think including a PS in a nonprofit fundraising letter is trite or corny. However, the gurus of direct mail fundraising always include a PS, because they know it delivers.

There are five words you must always include when writing a fundraising letter asking for donations. They help to personalize your donation request letter simply & effectively.

Learn more about how to write a great, personal fundraising letter that connects with your reader's emotions and improve your donor communications and appeals with these mental tricks.

To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.