Fundraising Blog
How Long Should a Fundraising Letter Be? Shorter is Not Always Better
How long should a fundraising letter be? Is it true that a donation letter should be no longer than one page? We explain why shorter is not always better when writing to your donors.
How to Design and Write a Donor-centric Fundraising Letter
Learn how to design and write a donor -centric fundraising letter. These donor-centered appeal letters are designed to deliver every important detail in the first scan-through.
Nonprofit Letters Raise More Money Than Fundraising Self-mailers
Raise more money for your annual fund solicitation by opting for a nonprofit letter instead of fundraising self-mailers. Here are five reasons why letters tend to perform better.
Ask Strings for Donation Requests Above $100: How To Do It
Data shows that annual fund donors are influenced by round numbers. Here’s how to improve your annual fund results by using the right ask strings for gifts over $100. Read more!
Why You Should Ask Your Donors for $100
We're willing to bet that if you look at the distribution of your organization’s last annual fund gifts, you’ll find that by far the most common gift amounts are $25, $50, and $100
Why Anchoring Improves Your Average Donation
Anchoring is why nonprofit direct mail fundraising experts advise asking for a specific amount based on each individual’s history of giving and capacity. Anchors have a priming effect.
If They Don’t Read Anything Else, They Will Read the PS
You might think including a PS in a nonprofit fundraising letter is trite or corny. However, the gurus of direct mail fundraising always include a PS, because they know it delivers.
5 Words You Must Use in Your Fundraising Letter to Raise More Money
There are five words you must always include when writing a fundraising letter asking for donations. They help to personalize your donation request letter simply & effectively.
Use These 3 Mental Tricks to Write Great Fundraising Letters
Learn more about how to write a great, personal fundraising letter that connects with your reader's emotions and improve your donor communications and appeals with these mental tricks.
8 Ways to Get Better Results From Annual Fund Appeal Letters
To achieve better results from your annual fund appeal mailings, follow these eight simple steps to ensure you captivate the recipients' attention by ways of wording and design.