A donor acquisition test compared a compiled consumer list vs. a similar non-profit’s donor list — see why the similar nonprofit’s donor list outperformed the consumer list by up to 18 times.

Gain insights and optimize results with Five Maples' Annual Fund Analysis. Industry benchmarks, expert recommendations, and data-driven observations provided.

Read Five Maples' analysis of why a development director missed her declining retention rate and find out how she fixed it by following a terrific action plan to improve retention.

Learn from our founding father, Ben Franklin, the fundraising pioneer responsible for the first matching gift campaign. Time for you to use the magic of the matching gift too!

Here are inspiring samples of fundraising letters that follow the design and copy principles recommended by Five Maples. Both of them outperformed expectations.