Over 100 attendees registered for my first presentation on the 24th and the attendees described the session as insightful, actionable, and supported by examples and data.

Here’s your Second Chance! Thursday, Oct 16, 12:45 pm to 2:30 pm.

Sign up for Rock Your Year-End Appeal with the Association of Fundraising Professionals-Northern New England.

Using direct mail examples supported by performance data from scores of appeals from many organizations, you will learn the best methods to engage donors and motivate giving. We’ll cover:

1. Donor-centric writing
2. Using segmentation
3. How to design a fundraising letter and envelope
4. Effective and donor-friendly reply card features
5. Asking each donor for the right amount
6. ROI on soliciting lapsed donors
7. E-mail follow-up that coordinates with the appeal
8. When to mail and email
9. Performance and cost benchmarks  

Unlike some webinars that base their recommendations on practices for massive appeal mailings, these practices are specifically for small and medium sized annual funds.

Organizations who adopted the practices we’re teaching see their appeal responses increase between 5% and 30%.

So, we hope to see you there! Sign up now.