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Rock Your Year-End Appeal

Here’s why you should attend:

Using direct mail examples supported by performance data from scores of appeals from many organizations, you will learn the best methods to engage donors and motivate giving.

I’ll cover:

  1. Donor-centric writing  

  2. Using segmentation  

  3. How to design a fundraising letter and envelope  

  4. Effective and donor-friendly reply card features  

  5. Asking each donor for the right amount  

  6. ROI on soliciting lapsed donors  

  7. E-mail follow-up that coordinates with the appeal  

  8. When to mail and email  

  9. Performance and cost benchmarks  

Wednesday, Sept 24, 12 pm to 1 pm.

Sign up for Rock Your Year-End Appeal with the MetroWest Fundraising Network.

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Data-Driven Refresher on How to Improve Annual Fund Results
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October 16

Rock Your Year End Appeal